"Team Nokia, you guys have been absolutely stellar and an excellent example on how a corporate SM outfit can conduct business. I do not use a Nokia phone, and had no interest, but in terms of Brand recognition you guys have simply kicked ass with your Empire Avenue works." (12-3-2012)

Guest Post by Ian Gee from The Illusion of Work

We now live in a world with so much data readily available that I sometimes think it is hard to know where to start! Little Data can be intimidating let alone what do we now do with Big Data! My last blog post ‘Making the Soft Stuff Hard’ was an exploration of the challenges this places on our practice. Your comments have really stimulated my thinking. I want to take this exploration a bit further and look at how the web and social media might offer us some new opportunities and possibilities as well as raise some challenges, in terms of data gathering and its use.